The indirect impact of child-oriented advertisements : On mother-child interactions

The Federal Trade Commission (1978) has expressed concern about the direct and indirect effects that commercial food advertisements have on children and families. Based on these concerns, they suggested banning all advertising aimed at young children. The present experiment was designed within the context of concern about the influence of television food advertising on parent-child interactions. It was predicted that mothers whose children viewed a television program with embedded food advertisements would display more control strategies and more power assertion while grocery shopping than mothers of children who were not exposed to advertisements. The results corroborated this hypothesis and, in addition, revealed that children who viewed the food advertisements attempted to influence their mothers' consumerism more than children who did not view the food advertisements. These results were discussed in terms of the importance of considering how television-viewing indirectly influences the quality of parent-child interactions.     

Right-left confusion in the adult: A verbal labeling effect

Directional judgments are typically slower when relative location is described by the words “east” and “west” or “right” and “left” than when described by the words “north” and “south” or “up” and “down.” A series of experiments are reported that disentangle verbal from perceptual encoding explanations for right-left difficulty. Overall, our results support a verbal encoding explanation for right-left confusion in the adult. Experiments 1-3 demonstrate that in a response-differentiation task, it is response to the labels “north,” “east,” “south,” and “west” that is responsible for right-left confusion. In addition, Experiments 4-6 demonstrate that right-left difficulty in a mirror image discrimination task is contingent on the use of directional labels. (The data also suggest that it may be more difficult to deal with “up,” “down,” “left,” and “right” than with “north,” “south,” “east,” and “west”) The data are interpreted as inconsistent with a bilateral symmetry explanation for right-left confusion.     

The effect of phonemic processing on the retention of graphemic representations for words and nonwords

The three experiments reported in this study were each conducted in two phases. The first phase of Experiment 1 involved a same-different comparison task requiring “same” responses for both mixed-case (e.g., MAIN main) and pure-case (e.g., near near) pairs. This was followed by Phase 2, a surprise recognition test in which a graphemic effect on word retention was indicated by the superior recognition accuracy obtained for pure-case compared with mixed-case pairs. The first phases of Experiments 2 and 3 involved pronounceability and imageability judgment tasks, respectively. Graphemic retention was assessed by contrasting recognition accuracy for letter strings presented, during Phase 2, in their original Phase 1 case, with letter strings presented, during Phase 2, in. a graphemically dissimilar new case. The experiments provided evidence that there was minimal retention of the graphemic representations from which the phonemic representations of words are generated and, further, that the locus of this effect is probably postlexical. Nonwords were recognized more accurately than words in all three experiments. The latter result was attributed to differences between nonwords and words in both graphemic retention and semantic distinctiveness.     

Perception of movement in American Sign Language: Effects of linguistic structure and linguistic experience

In order to reveal the psychological representation of movement from American Sign Language (ASL), deaf native signers and hearing subjects unfamiliar with sign were asked to make triadic comparisons of movements that had been isolated from lexical and from grammatically inflected signs. An analysis of the similarity judgments revealed a small set of physically specifiable dimensions that accounted for most of the variance. The dimensions underlying the perception of lexical movement were in general different from those underlying inflectional movement, for both groups of subjects. Most strikingly, deaf and hearing subjects significantly differed in their patterns of dimensional salience for movements, both at the lexical and at the inflectional levels. Linguistically relevant dimensions were of increased salience to native signers. The difference in perception of linguistic movement by native signers and by naive observers demonstrates that modification of natural perceptual categories after language acquisition is not bound to a particular transmission modality, but rather can be a more general consequence of acquiring a formal linguistic system.     

Institutional rationality: The complex norms of science

The claim is made that the norms for justified belief in science require a complex structure of practices and institutional arrangements, that these arrangements have a history which, at crucial junctures, are subject to severe stress, that such severe stress puts at issue the whole epistemic structure of science, and that at present science faces one of these periods, and its future is in doubt.     

Acquisition of probabilities in anticipatory appraisals of stress

Processes involved in predicting stressor events were examined from the perspective of ‘associative memory models’. Subjects were exposed to alphabetic letters which supposedly represented electrical resistors used in audio equipment, in the guise of marketing research. Each letter presentation was followed either by a burst of aversive white noise, signifying ‘resistor failure’ during a brief surge of current, or by a green light, signifying ‘resistor effectiveness’. After a programmed series of presentations, subjects were asked to make several judgments about each resistor; analyses of these judgments focused on the comparative influence exerted by the alternate stimulus events. Regardless of the type of judgment (e.g. probability of future noise, frequency of earlier silent outcomes, and so on), the determining stimulus property was the cumulative frequency of earlier aversive outcomes. Moreover, the dominance of this property was not altered by manipulations designed to elevate the salience of equally relevant benign outcomes. Results were discussed with reference to models of categorical memory and predictive confidence. Circumstances under which stress predictions may be especially inaccurate were considered, as were implications of the present findings for studies of differences in categorical-frequency memory processes associated with ‘depresed mood’.     

Correlations,contrasts, and components: Fourier analysis in a more familiar terminology

The Fourier transform partitions the energy in a waveform into the sum of the energies of simpler components. This process is the same as the partitioning of variance into linear contrasts and is a way of measuring the correlation between the waveform and each member of a family of prototype model waveforms. Such a partitioning will often, but not always, result in a meaningful decomposition of the original waveform.     

The semantic congruity effect: Some tests of the expectancy hypothesis

Subjects comparing items in memory along some dimension are usually quicker to specify the lesser (than the greater) of two low magnitude items and the greater (than the lesser) of two high magnitude ones. One account explains this congruity effect as due to subjects instructed to specify the higher as expecting high magnitude items to follow and the reverse being true for subjects specifying the lesser. Three experiments tested this expectancy hypothesis. In experiment 1, subjects were set to the actual size range of each pair before the pair was shown but the congruity effect still occurred. In experiments 2 and 3, subjects compared critical pairs from a narrow size range plus more from either the same or much broader ranges. Times to compare the critical pairs were the same regardless of the range of the other pairs that subjects were exposed to. These results are strong evidence against the expectancy hypothesis.     

Personality and Daily Experience: The Promise and the Challenge

This special issue of the Journal of Personality is devoted to personality and daily experience. Through historical analysis of the daily event literature, empirical inquiry, and methodological and statistical commentary, the contributors to this issue convey both the possibilities and the problems of studying everyday life. These articles demonstrate how people's dispositions, goals, and commitments can influence daily emotional well-being and health, their inner experience, their reactions to events, and perhaps even which events they encounter. The introduction of personality to the study of daily experience holds the promise of enriching our studies of both.